MARK NEXT ICON MNI STUDIO © 2021

GET TO KNOW US

PROCESS &
SERVICES

WHAT CAN WE HELP YOU WITH

SERVICES

BRANDING

Strategic Planning

Market Analysis

Naming

Copywriting

Collaboration

Proposals

Listening is the first step in our design process. We capture your brand's story and objectives, laying the essential groundwork for all our creative endeavors. Utilizing data analysis, competitor research, and strategic collaboration, we craft a tailored design roadmap. These insights are fundamental to building a strong visual identity, proving that long-term brand success truly originates from a clear, strategic approach.

SPACE

Assessment

Strategy

Site Measurement

Spatial Design

Collaboration

Fit-out

Crafting distinctive interior spaces begins with optimizing circulation and structure. We expertly integrate color, materials, and lighting design to create comfortable and unique environments. Soft furnishings are chosen to engage the senses, building emotional connections through sight and touch. By harmonizing every spatial element with thoughtful design, we deliver inviting, cohesive spaces that truly resonate. Great spaces stem from understanding and care, not just design.

MEDIA

Client Brief

Pre-Production Planning

Scriptwriting

On-Location Filming

Post-Production

Final Review

We manage your entire video advertising process. From the initial client brief and pre-production to scriptwriting, on-location filming, post-production, and final review, we handle every step. We go beyond visuals and sound, diving deep into your product values and market needs to create customized digital advertising strategies that truly resonate. For startups and established brands alike, we deliver tailored video content that elevates your brand visibility and drives sustainable business growth.

WHAT YOU CAN EXPECT

TRUST THE PROCESS

01
02
03
04

01 Design Planning

At this stage, we work closely with you to understand each other and create a clear plan for how we’ll collaborate moving forward. We’ll set straightforward guidelines, outline key steps, and provide a clear estimate of costs and timelines. This helps build trust and reduce any uncertainties, so we can move forward confidently and smoothly together.

A.Discovery

Initial contact with our team is made via email or phone. At this stage, we aim to understand you and your brand, and identify key requirements, scope of work, timelines, and financial possibilities.

B.Workflow Planning

Based on initial conversations and challenge analysis, we prepare a proposal presentation including:
• Team introduction
• Project process overview
• Service scope
• Cost estimation
• Estimated timeframe

C.Foundation Principles

We tailor our collaboration approach to perfectly match your needs and capabilities, with the goal of providing top-tier service and design. While our focus isn't on competing with lower prices, we can strategically divide the collaboration into smaller, manageable phases. Successful completion of this stage leads to agreement signing and the start of strategic work.

02 Strategy Development

At this stage, we focus on gaining a deep understanding of your brand’s current status, potential risks, and growth opportunities. Through strategic workshops and industry analysis, we help develop design solutions that align with your needs and highlight your brand’s unique strengths.

A.Workshops

Strategy-visual workshops moderated by our team include customized exercises to help us understand your brand's core, challenges, and objectives, while gathering key insights for design and strategy work.

B.Research & Analysis

Post-workshop thorough data analysis and development conclusions, including brand research, competitor and industry analysis.

C.Report & Strategy

Integrate workshop information, research, and data analysis results to create a strategic report containing:
• Workshop documentation and conclusions
• Competitive analysis
• Design and language assumptions for development

03 Creative Design Phase

This is the stage clients look forward to the most. We integrate the key insights gathered during the strategy phase and transform them into concrete creative concepts and visual language. This process establishes a clear and consistent visual identity system for your brand, laying a solid design foundation for all future applications.

A.Project Proposal

First presentation of brand visual characteristics including:
• Two visual directions derived from the "core concept"
• Strategy development for language style and copywriting
• Complete design concept comprising logo, colors, typography and key visuals

B.Concept Development

Deepen the design based on selected proposal:
• Finalize colors and typography
• Refine logo proposals
• Optimize hierarchy and layout of key visuals

C.Brand Refinement

Finalize the visual identity system:
• Polish selected logo
• Prepare logo suite
• Develop brand operational guidelines manual

04 Implementation

The completion of the visual identity marks an important milestone, but not the conclusion of our partnership. We view brand development as an ongoing journey, where continuous implementation and management are essential to maintaining a stable, consistent, and enduring brand presence.

A.Execution

We design visual identity and shape the appearance of various elements like business cards, company standards, and presentations. Customize specific content based on your provided texts and materials, and can begin website development.

B.Brand Launch

After completing the brand identity creation process, it's important to properly present this new image to your team and the world. We can assist in creating promotional materials and conduct presentations or training sessions.

C.Ongoing Collaboration

Brand identity design and implementation involve further brand development work. We're eager to participate in subsequent phases, including brand promotion and execution.

SOMETHING YOU'D LIKE TO KNOW

FAQ

Can you share your service process?

Our workflow is tailored to each project and generally includes the following stages: requirements consultation → proposal and quotation → style development and approval → production and execution → final delivery with follow-up recommendations. We maintain clear communication and confirmation with you at every step of the process.

Starting Your Project: What to Prepare

To get started, we recommend reflecting on a few key questions: Are you looking for brand design, spatial planning, or visual production? What is your estimated budget range? Do you have specific goals or style preferences in mind? If you’re unsure at this stage, that’s perfectly okay. During our initial discussions, we’ll work closely with you to clarify your needs and help shape a clear, actionable vision—guiding you every step of the way.

Do you work with both new and existing brands?

Absolutely. While we specialize in helping new brands establish a strong foundation, we also partner with existing brands to revitalize and elevate their visual identity. Whether it’s repositioning your brand, refreshing your design system, or refining your messaging and communication style, we craft customized strategies that reflect current market trends and your unique growth stage. Our aim is to ensure your brand remains dynamic, relevant, and poised for continued success.

Can branding, space, and video services be bundled together?

Absolutely. Our team specializes in cross-disciplinary integration, enabling us to coordinate spatial design, brand messaging, and marketing content simultaneously—tailored to your brand’s development stage and specific needs. This approach ensures a cohesive style and streamlined communication throughout the project.

Do you support projects beyond your region?

Yes, we do. Our services encompass all of Taiwan and extend to regions including China, Singapore, and Malaysia. To ensure seamless collaboration, we utilize online meetings, cloud-based file sharing, and real-time communication tools. Additionally, we arrange on-site visits when necessary to maintain the highest standards of design quality and project execution. We are dedicated to delivering optimal results regardless of location.

Still figuring out my needs. Can we chat?

Absolutely! We understand that every brand or space has unique requirements, and sometimes it takes time to clarify the right direction. You’re welcome to start with a conversation — we’ll help you analyze your current situation, clarify your goals, and provide professional advice to identify the best solutions. No pressure at all; feel free to reach out anytime!

OUR CLIENTS

WHO WE WORKED WITH

Contact Us

We’d love to discuss how we can help.
We’re always excited to connect with new people!

Send us a message
Let's Talk