MNI
FEATURE WORKS
PROJECT
CRAFTED FOR THE ICONIC ITALIAN FOOTWEAR BRAND, THIS COMMERCIAL PROJECT MERGES REFINED MINIMALISM WITH MODERN ELEGANCE TO REFLECT HOGAN’S SIGNATURE BLEND OF LUXURY AND URBAN SOPHISTICATION. FROM CONCEPTUAL DEVELOPMENT TO FINAL PRODUCTION, MNI STUDIO ORCHESTRATED A VISUAL NARRATIVE THAT HIGHLIGHTS THE CRAFTSMANSHIP, VERSATILITY, AND LIFESTYLE APPEAL OF HOGAN SHOES.
这支为义大利知名品牌 HOGAN 打造的商业广告,融合了极简美学与现代优雅,展现出品牌独有的都市奢华风格。从概念发想到拍摄制作,MNI STUDIO 精心打造出一个强调手工品质、实穿性与生活风格的视觉故事。画面以细腻的动态与环境搭配为主轴,聚焦于行走的姿态与鞋履细节,呈现个人风格的延伸。透过电影感的节奏与精致造型设计,这支广告成功传递了 HOGAN 的品牌精神,吸引着注重设计与品味的现代观众。
SCOPE
CREATIVE DIRECTION
FILM PRODUCTION
STYLING & ART DIRECTION
LIGHTING DIRECTION
FILM PRODUCTION
STYLING & ART DIRECTION
LIGHTING DIRECTION










