MNI
FEATURE WORKS
PROJECT
94 CAFÉ’S BRANDING EMBODIES A REFINED FUSION OF TAIWANESE CULTURAL NARRATIVE AND CONTEMPORARY DESIGN LANGUAGE. FROM STRATEGIC NAMING TO A HOLISTIC VISUAL IDENTITY SYSTEM, THE BRAND EXPRESSES WARMTH AND AUTHENTICITY THROUGH A CURATED PALETTE, TACTILE MATERIALITY, AND CONSIDERED TYPOGRAPHY. EVERY DESIGN ELEMENT—FROM LOGO TO PACKAGING—IS CRAFTED TO EVOKE A SENSE OF PLACE, BALANCING TRADITIONAL SYMBOLISM WITH MODERN MINIMALISM. THE RESULT IS A COHESIVE, SENSORY EXPERIENCE THAT FEELS GROUNDED, HONEST, AND DISTINCTLY “94.”
SCOPE
BRAND STRATEGY
LOGO DESIGN
VISUAL IDENTITY SYSTEM
PACKAGING DESIGN
SIGNAGE & WAYFINDING
MENU DESIGN
ART DIRECTION











